James Macintyre & Co. Ltd.
English, est. 1860
Jug, c. 1903
30.5 x 9.8 x 10.4 cm
Collection of the Winnipeg Art Gallery; Acquired with funds from the Mrs. George H. Sellers donation
William Moorcroft was hired in 1897 by James Macintyre and Co. Ltd., a large pottery in Burslem, England, as a designer of printed patterns. His designs met with swift success, earning him a promotion to Manager of Ornamental Ware, and quickly found markets in England, France, and America. Moorcroft’s work at Macintyre’s allowed him to establish his name, and eventually he set up his own factory in Cobridge, Staffordshire, in 1913. Characteristic of Moorcroft’s designs is a strong interest in the natural world as expressed in both the organic forms of the vessels as well as in the decorative motifs. The WAG piece is an example of Florian Ware, a largely floral-inspired line registered in 1903. It highlights the slip-trailing technique Moorcroft introduced, which provided design clarity through raised lines defining the boundaries between colours.