We’ve made some exciting changes to our memberships!

We’ve compiled answers to our frequently asked questions below.


Your current active membership –including all of its benefits – will remain the same until your membership anniversary (formerly known as your expiration date – there are so many reasons to celebrate you!). As usual, you will hear from us the month of your anniversary with a reminder to renew into one of our new categories.

Children 18 & under will get in for FREE with a Friend with Benefits, Partner or Patron membership! There is no need to add your children to your membership.

You can continue to use your current membership card. When it comes time to renew in one of our new membership categories, you will receive a digital membership card or a new physical card if preferred. For more questions about digital cards, see the FAQ section on Digital Membership Cards below.

Friend Membership

Your membership benefits can be viewed here

No, the Friend membership provides entry for the cardholder only and does not include guest access. If you’re interested in perks such as discounts and the ability to bring a guest, check out our Friend with Benefits: Add-a-Companion option or Partner level!

You will receive our regular e-news which includes invitations to public events and exhibition openings. Friend with Benefits levels and higher include early access to exhibitions and events.

Yes, we can upgrade your membership at any time! Simply call our membership office at 204-789-1764.

Thanks to the generosity of WAG supporters, FREE Friend level memberships are available to self-identifying Indigenous Peoples and youth aged 25 and under! For those over 25, Friend memberships are available for only $35.

The WAG is piloting the Free/$35 memberships for the inaugural year of Qaumajuq.

Because this level is affordably priced to bring you the best value for your dollar, this level is not eligible for anniversary discounts.

Friend with Benefits Membership

No, only the Friend memberships are free for self-identifying Indigenous peoples. [Why is that?] Friend with Benefits memberships are priced to include extra perks like discounts, invites to events, and more. Your purchase of a Friend with Beneits or higher level membership helps to make our free and affordable memberships accessible to the community.

We no longer offer free passes as part of our memberships, however you will have the ability to bring one guest with you to member-related events for free.

Add-a-Companion Membership

Yes, you can add any one person you visit the Gallery frequently with – a parent, friend, partner, whoever. If you choose a digital membership, you and your companion will have your names on the same card. Check out our digital card FAQ below.

No, a companion can only be added with a Friend with Benefits membership, and comes free with a Partner or Patron membership. However, they can sign up for their own Friend (or other!) membership that includes free admission for a year.

Partner/Patron Membership

The Partner/Patron membership replaces our old Preferred Memberships. The membership cost of this level is $175, and that includes a number of great benefits unique to this membership level, including a coupon to the ShopWAG, invitations to special events, reciprocal admission at museums and galleries across North America (NARM), a subscription to Inuit Art Quarterly, and much more. This level is about giving back to the WAG, and helping to make the Gallery more accessible to the community.

We have a minimum donation amount of $25, however there is no maximum – every donation amount creates more opportunity at the WAG. This includes free admissions and memberships for youth and Indigenous members of the community, a new initiative that was made possible by donors and members like you! Members who give donations of $825 or more with their membership ($1,000 +) are Patrons, and receive more unique experiences, while helping the WAG make a deeper impact in the community.

Yes, your membership includes one companion who can receive their own digital membership card. Children ages 18 years and younger receive FREE admission to the Winnipeg Art Gallery starting in February, 2021 and therefore do not need to be added to your membership. From now until February, enjoy free admission for any children in your family with the purchase of a Friend with Benefits, Partner/Patron membership!

Optional Add-on: Associates Membership

Yes, all members of the Associates must be active WAG members.

Yes, a WAG member from any membership category is welcome to join the Associates!

Digital Membership Cards

Access the email from your smartphone and click the “Download” button, then click “Add to Wallet” and “Add.” The card will automatically go to your iPhone’s Apple Wallet. It can be accessed in Wallet at any time. Tap the (…) icon at the bottom-right corner to flip over your card and view your membership benefits, hours of operation, and contact information.

Android users need to download Wallet Passes from Google Play. After you have the app, access the email from your smartphone and click “Download” in the membership email, and the card will automatically go to your Wallet Passes app, where it can be accessed at any time. Tap the (i) icon to flip over your card and view your membership benefits, hours of operation, and contact information.

Please contact us at membership@wag.ca or 204-789-1764 to request a physical card.

Please contact us at membership@wag.ca or 204-789-1764 to request a physical card, or let us know in person at the time of purchase.

Please contact us at membership@wag.ca or 204-789-1764. We will be happy to correct this for you.

For Android users, open your card in the Wallet Passes app, navigate to the back of the card by clicking the small “i” on the front and use the “Share Pass” button to send the card to your Companion. For iPhone users open your membership card in your Apple Wallet and click the (…) icon to access the back of your card. Once flipped, you will find the share icon at the top right of the digital card.

If you have an iPhone, the card will automatically download to the Apple Wallet. Check the app for your new card (scroll through any cards that are already there- it may be hiding!). If you have an Android, you’ll need to download the Wallet Passes app from the Google Play Store prior to downloading the card. If you’re still having trouble, please contact our digital card partners at membership@cuseum.com

Still have questions? Get in touch!

Kelsey Funk
Acting Advancement Administrator
Learn to say Qaumajuq!
The Winnipeg Art Gallery is located on Treaty No. 1 the original lands and waters of Anishinaabe, Ininiwak, Anishininiwak, Dakota, and Dene peoples, and on the homeland of the Métis Nation.
WAG - Winnipeg Art Gallery Outline
300 Memorial Blvd
Winnipeg, MB
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